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Trends

In the digital age, it’s imperative to have a website for your brand or business. In fact, if your customers can’t find you online, do you even exist? While the thought of creating a website might seem daunting, there are many benefits and advantages to having one. Let’s have a look at the three top reasons.

First, it’s a cost-effective form of advertising. It’s the first place that customers will go to when searching for you online; thus, you’ll be in control of what they see and experience. For example, you’ll be able to update banners to showcase new promotions or set up your own online store to sell your products. It’s your own space, to do with it what you choose, without having to pay the brick-and-mortar rates.

Two, it’s an all-in-one place for information. From basic contact details to pricing or the latest news, a website is a portal for info. For example, how often have you used a company’s website to find out exactly where its premises are or the telephone number? It’s small details like these that are sometimes overlooked but are important nonetheless.

When it comes to businesses, though, the most important thing is sales or leads. The good news is, websites are one of the top lead generation tools around. If your content is well presented and the SEO is implemented correctly, the business could be coming to you – all because of your website.

Ultimately, a professional website adds credibility to your brand and business. Much like people google potential love interests, other businesses do the same with likely suppliers or partners. If you want to ensure that you’re staying ahead of the curve and your industry, a website isn’t optional – it’s simply essential.

Does your business or brand require a new or updated website? Contact us for all your website and SEO needs.

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Trends

It’s impossible to go online today without experiencing a meme. From Game of Thrones to sporting events and politics, people are utilising this form of communication to showcase their sense of humour (and ideas) to each other. It isn’t a new concept, though, as Richard Dawkins first coined it over four decades ago, even though it’s found its peak in the digital age.


According to Limor Shifman, Professor of Communication and Journalism at the Hebrew University of Jerusalem, the meme (pronounced as “meem”) is a form of individualism but it’s also vital to our sense and need for community. It’s deeply ingrained in the way we communicate with our friends and family, becoming a pivotal part of the social landscape. The fact that even your phone encourages you to create a meme folder is evident of how prevalent it’s become in our culture and it isn’t going away.


On the other side of the coin, the viral nature of memes has catapulted the everyday person to superstardom and the public consciousness. “Saltbae”, aka Nusret Gökçe, has become an in-demand chef ever since his preparation techniques become internet fodder, while Bhad Bhabie, aka Danielle Bregoli, built her whole career around the “catch me outside” meme that made her an instant sensation.


Grumpy Cat (R.I.P. Tardar Sauce) is the perfect example of how a meme can lead to a profitable franchise. The cat whose appearance was a result of an underbite and dwarfism rose to unparalleled success after a picture of her being posted on Reddit. From comic books to a movie, it’s reported that this meme-able cat made over $100 million for her family.


The meme shows us that no matter how basic it is, a simple message can carry a huge impact. Add in a sprinkle of humour, a popular culture reference, and anything is possible. Perhaps, the question that brands need to ask themselves is, what did I meme to say?


Are memes part of your content plan? Maybe they should be. Contact us about how it can be incorporated into your brand’s plan going forward.

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