Cancel culture is mob mentality without trial and makes social media influencer marketing a risky business.
Today, we’re all famous.
The democractic nature of the internet has made it possible for anyone to find fame. This budding pool of micro-celebrities are known as social media influencers.
With great fame comes great responsibility and as influencers rise in the ranks, so does their risk of being ‘cancelled’ – to be boycotted online for a ‘crime’ committed.
The 3 Greatest Dangers of Cancel Culture:
- It’s volatile – an accusation requires little to no evidence to go viral
- Many influencer careers began before it was realised that the internet is forever
- Associated brands can become guilty by association
Get in touch with Embassy to curate the best social media influencer strategy.