Social Media Influencers and the 3 Greatest Dangers of Cancel Culture

Cancel culture is mob mentality without trial and makes social media influencer marketing a risky business.

Today, we’re all famous. 

The democractic nature of the internet has made it possible for anyone to find fame. This budding pool of micro-celebrities are known as social media influencers.

With great fame comes great responsibility and as influencers rise in the ranks, so does their risk of being ‘cancelled’ – to be boycotted online for a ‘crime’ committed.

The 3 Greatest Dangers of Cancel Culture:

  1. It’s volatile – an accusation requires little to no evidence to go viral
  2. Many influencer careers began before it was realised that the internet is forever 
  3. Associated brands can become guilty by association

Get in touch with Embassy to curate the best social media influencer strategy.